About Us

MADFACE is the brand for people who don’t just train, they GO TO WAR with themselves.

Born from the days you wake up pissed off, tired, broken, and still show up.

It’s for the athletes who chase that burn, that blackout rep, that “fuck it, one more” mentality.

We’re not here for aesthetics.

We’re here for GRIT.

For discipline that doesn’t care about motivation.

For the ones who lift like something inside them needs to get out.

MADFACE is heavy metal energy in apparel form.

Intense, loud, and impossible to ignore.

Every piece is made for the ones who sweat through their demons and rise anyway.

If you’re soft, you won’t get it.

If you’re built for the grind, WELCOME HOME.